On Copycats and Decommoditization

“If you are successful, people will try to copy what you do.It’s just a fact of life.But there is a great way to protect yourself from copycats.Make YOU as part of your product or service.Inject what’s unique about the way you think into what you sell.Decommoditize your product.Make it something no one else can offer.”

This is an excerpt from the book Rework by Jason Fried.I think this is really what should be done by founders instead of worrying too much about the competition and copycats in the market.This worked really well for Zappos where the customer obsession of its iconic CEO Tony Hsieh set the company apart from its competitors and Zappos went on to be a billion dollar company with a huge following from its loyal and happy customers.

We at Aincubate are trying something along this line where our values and beliefs are being married with the product experience we want to provide to our customers.In the age of the internet it has become really easy for people to copycat products but the same really doesn’t hold when it comes to individuality and uniqueness of the founders behind the original idea.